Title: Book Review: Customer relationship management
Authors: Greg Gibbon
Addresses:
Abstract: Customer Relationship Management, by Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard and Lynette Ryals. Publisher: Butterworth Heinemann, 2002.
Keywords: book review
Global Business and Economics Review, 2003 Vol.5 No.2, pp.411 - 414
Published online: 07 Oct 2005 *
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