Title: An empirical study on different motivational level of students across two disciplines: does discipline of study matter?

Authors: Sonali Bhattacharya; Netra Neelam; Vinita Sinha

Addresses: Symbiosis Centre for Management and Human Resource Development, Symbiosis International University (SIU), Symbiosis Infotech Campus, Plot No. 15, Rajiv Gandhi Infotech Park, MIDC, Hinjewadi Pune – 411057, Maharashtra State, India ' Symbiosis Centre for Management and Human Resource Development, Symbiosis International University (SIU), Symbiosis Infotech Campus, Plot No. 15, Rajiv Gandhi Infotech Park, MIDC, Hinjewadi Pune – 411057, Maharashtra State, India ' Symbiosis Centre for Management and Human Resource Development, Symbiosis International University (SIU), Symbiosis Infotech Campus, Plot No. 15, Rajiv Gandhi Infotech Park, MIDC, Hinjewadi Pune – 411057, Maharashtra State, India

Abstract: The understanding of motivation factors of students at undergraduate level may bring about insights into understanding their desire to pursue various career options. This present piece of empirical study aims to highlight if there is any difference in the motivational level among the undergraduate students across two disciplines: management and design on the McClelland's three basic motives for behaviour i.e. power, achievement and affiliation. Results indicate significant difference in power and achievement motivations between the two groups of students with management students having significantly higher power motivation and significantly lower achievement motivation than the students of design discipline, though both the groups of students have high achievement orientation.

Keywords: student motivation; student needs; curriculum design; motivational levels; study disciplines; undergraduate students; higher education; management education; design education; McClelland; power; achievement; affiliation.

DOI: 10.1504/IJIL.2016.079856

International Journal of Innovation and Learning, 2016 Vol.20 No.4, pp.384 - 398

Received: 27 Feb 2015
Accepted: 13 Apr 2015
Published online: 19 Oct 2016 *

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