Title: How can a wine grower articulate the different types of time: the time of the weather, the economic time, and the human time?

Authors: Mireille Barthod-Prothade; Christelle Muller; Hélène Cristini

Addresses: Enseignante – chercheure, INSEEC Research Center, INSEEC, Business School, 12 avenue du Lac d'Annecy, 73381 Le Bourget du Lac, France ' Master 2 INSEEC Alpes-Savoie, SNCF Voyages, 9 rue Doppet, 73000 Chambéry, France ' INSEEC Research Center, International University of Monaco, Monaco

Abstract: How can a wine grower articulate the different types of time: the time of the weather, the economic time, and the human time? A wine grower experiences different types of time. Our research aims to examine how the wine grower articulates the different types of times: the weather, the economic time and human time. The wine grower's capability of articulating them is considered as a distinctive competence. Yet, this articulation is far from spontaneous: the wine grower must strike a compromise to get employees to cooperate. Empirical research has been conducted among six wine growers. The qualitative research will consider different theories in order to show that the wage-earning employee's autonomy is a precondition for that compromise.

Keywords: human time layers; resource-based theory; economies of worth theory; employee autonomy; grounded theory; resource-based view; RBV; wine growing; weather conditions.

DOI: 10.1504/IJESB.2016.079970

International Journal of Entrepreneurship and Small Business, 2016 Vol.29 No.4, pp.495 - 511

Received: 04 Dec 2014
Accepted: 01 Oct 2015
Published online: 24 Oct 2016 *

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