Title: Theories of Islamic marketing

Authors: Baker Ahmad Alserhan; Othman Mohammed Althawadi; Aisha Wood Boulanouar

Addresses: Department of Management and Marketing, College of Business and Economics, P.O. Box 2713, Doha, Qatar ' Department of Management and Marketing, College of Business and Economics, P.O. Box 2713, Doha, Qatar ' Department of Marketing, College of Economics and Political Science, Sultan Qaboos University, P.O. Box 241, Al Khodh 123, Oman

Abstract: In this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. Indeed, it is not the intention of this work to provide such detail. Rather, this commentary is designed to motivate researchers to begin to address the subject of Islamic marketing in a manner that will pave the way for a more defined theory of Islamic marketing to be constructed, a subject that so far remains clearly under researched.

Keywords: Islamic marketing; marketing theory; construct; Islam.

DOI: 10.1504/IJIMB.2016.081322

International Journal of Islamic Marketing and Branding, 2016 Vol.1 No.4, pp.297 - 304

Received: 23 Sep 2016
Accepted: 23 Sep 2016
Published online: 04 Jan 2017 *

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