Title: Digital convergence in e-business towards achieving operational efficiency: insights from literature survey

Authors: Natasha Patricia Bojorges Moctezuma

Addresses: EGADE Business School, Tecnológico de Monterrey, Mexico City 14380, Mexico

Abstract: Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation and delivery by capturing the mechanisms it employs. The essence of a business model relies in defining the manner by which the enterprise delivers value to customers, entices customers to pay for value, and transforms those payments into profits. The aim of this paper is to understand the importance of the digital convergence model, as a generic e-business model, for business strategy and business performance within the context of configuration theory. To achieve research purposes, this paper presents a conceptual framework to explain the process of digital convergence and to analyse the digital convergence model. The paper comprises a discussion on its conceptual and managerial contributions, as well as interesting directions for future research.

Keywords: e-business; electronic business; digital business; business models; digital convergence; business strategy; value creation; organisational behaviour; convergence models; operational efficiency; literature review; configuration theory.

DOI: 10.1504/IJBCG.2016.082193

International Journal of Business Competition and Growth, 2016 Vol.5 No.4, pp.173 - 191

Received: 03 Aug 2016
Accepted: 24 Aug 2016
Published online: 12 Feb 2017 *

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