Title: What drives continuance intention to share location-based information?

Authors: Kuo-Lun Hsiao

Addresses: Information management, National Taichung University of Science and Technology, No.129, Sec. 3, Sanmin Rd., North Dist., Taichung 404, Taiwan

Abstract: 'Check-in' is a popular social networking site (SNS) applications for mobile devices based on location-based services (LBSs). However, few studies have investigated factors which attract users to use and share such services with their friends. The present study proposes a framework based on network externalities, motivation theory, and privacy concerns. The research model was tested through a survey of 232 Facebook check-in users. Results suggest that factors such as network externalities, number of peers and perceived complementarity had a direct positive effect on four types of motivations: perceived enjoyment, satisfaction, expected relationship, and reward. Moreover, all motivations except reward had a significant impact on continuance intention to share location information. However, privacy concerns were found to have insignificant negative effect on intention. The implications of this research are discussed along with insights into development strategies for mobile applications using LBSs.

Keywords: check-in service; mobile applications; mobile apps; motivation theory; network externalities; privacy concerns; social networking sites; SNS; continuance intention; information sharing; location-based services; LBSs; Facebook; perceived complementarity; perceived enjoyment; user satisfaction; expected relationship; reward; privacy preservation; privacy protection.

DOI: 10.1504/IJMC.2017.082540

International Journal of Mobile Communications, 2017 Vol.15 No.2, pp.210 - 233

Received: 14 Jul 2015
Accepted: 25 May 2016
Published online: 28 Feb 2017 *

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