Title: The requirements of different user groups on an online accounting platform

Authors: George Venieris; Sandra Cohen; Orestes Vlismas; Vassilios-Christos Naoum; Sotirios Karatzimas

Addresses: Department of Accounting and Finance, Athens University of Economics and Business, 76 Patission Street, GR-10434 Athens, Greece ' Department of Business Administration, Athens University of Economics and Business, 76 Patission Street GR-10434 Athens, Greece ' Department of Accounting and Finance, Athens University of Economics and Business, 76 Patission Street, GR-10434 Athens, Greece ' Department of Accounting and Finance, Athens University of Economics and Business, 76 Patission Street, GR-10434 Athens, Greece ' Department of Business Administration, Athens University of Economics and Business, 76 Patission Street, GR-10434 Athens, Greece

Abstract: The ascent of the knowledge economy and the advance of ICT have resulted in e-learning becoming an application that provides accessible, timely and affordable learning experiences. The present study aims at recording how potential users evaluate the usefulness of a web-based accounting platform that operates as both an educational accounting platform and a job-seeking environment. The study examines the possible characteristics of such a platform and explores differences in the perceptions of four target groups: students, academics, accountants and persons interested in vocational training. The analysis is conducted in Greece and is based on 451 answers to a structured questionnaire.

Keywords: e-learning; accounting education; user needs; accounting educational platforms; accounting job seekers; user groups; online learning; electronic learning.

DOI: 10.1504/JIBED.2017.082751

Journal for International Business and Entrepreneurship Development, 2017 Vol.10 No.1, pp.54 - 70

Accepted: 19 Oct 2015
Published online: 10 Mar 2017 *

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