Title: Managing creativity: theoretical approaches to employees' creativity development and regulation

Authors: Igor N. Dubina

Addresses: School of Economics and Management, Altai State University, 68 Sozialisticheski pr., Barnaul, 656049, Russia and School of Business and Public Management, The George Washington University, 2115 G St., NW, Washington, DC, 20052, USA

Abstract: Creativity management represents a new discipline. Despite accumulating significant practical experience on creativity management, its theory and methodology are still poorly developed. This paper discusses the problems of creativity development, control, regulation and optimisation. It suggests approaches to develop and use employees| creativity more effectively. The author introduces and defines the term |innovativity| as a complex index, characterising a firm|s capability to activate employees| creativity and transform it into innovations. The paper suggests a theoretical model that links the performance of employees with their creativity and the innovativity of a firm.

Keywords: creativity management; creative work; routine work; innovation; creativity development; creativity assessment; creativity control; creativity optimisation; creativity regulation; innovativity; employee performance.

DOI: 10.1504/IJMCP.2005.008532

International Journal of Management Concepts and Philosophy, 2005 Vol.1 No.4, pp.334 - 349

Published online: 28 Dec 2005 *

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