Title: A method study on the value chain optimisation of tourism industry based on big data

Authors: Yinghua Wang

Addresses: School of Economic and Management, Jilin Institute of Chemical Technology, China

Abstract: The increased demand promotes the development of tourism industry, big data has brought new method for the tourism industry to update value chain and raise industrial development. In this paper, we clarify the definition and characteristics of big data, talking about shaping and upgrading the tourism industry value chain. The internal and external value chain of tourism industry under big data is analysed. Then we put forward the method construction and development countermeasures of tourism industry based on big data.

Keywords: big data; value chain; tourism industry; system structure; management model; development strategy; data analysis; data application.

DOI: 10.1504/IJAMC.2017.085931

International Journal of Advanced Media and Communication, 2017 Vol.7 No.2, pp.159 - 166

Received: 28 May 2016
Accepted: 26 Aug 2016
Published online: 18 Aug 2017 *

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