Title: Research on precision marketing data source system based on big data

Authors: Shuang Zhao; Jing Ma

Addresses: School of Finance and Economics, Wuxi Institute of Technology, Wuxi City, Jiangsu Province 214121, China ' School of Finance and Economics, Wuxi Institute of Technology, Wuxi City, Jiangsu Province 214121, China

Abstract: Under the big data, companies can apply data mining and application to accurately grasp the market changes and customer needs, and then adjust the products and services to enhance the professional and long-term development of enterprises. This paper combined with precision marketing data source system based on big data, research around precision marketing connotation and ideological, and enterprise applications around big data, introducing data standardisation and quality of the model, find a basic method to promote data standardisation, thus to provide reference for constructing data source system based on big data.

Keywords: big data; precision marketing; data source standard; system research.

DOI: 10.1504/IJAMC.2017.085933

International Journal of Advanced Media and Communication, 2017 Vol.7 No.2, pp.93 - 100

Received: 28 May 2016
Accepted: 13 Sep 2016
Published online: 18 Aug 2017 *

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