Title: The first decade of e-commerce

Authors: Godwin C. Ariguzo, Efrem G. Mallach, D. Steven White

Addresses: Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA. ' Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA. ' Department of Marketing and Management Information Systems, Charlton College of Business, University of Massachusetts-Dartmouth, 285 Old Westport Road, North Dartmouth MA 02747, USA

Abstract: Executives remain hopeful, despite recent turmoil in the e-commerce business environment, that the internet will fulfil their expectations and become a source of competitive advantage. The authors of this article provide a historical review of the first decade of e-commerce and its business models. The authors provide a historical foundation so that future research will not duplicate what has already been done by documenting the evolution of e-commerce models developed by researchers during the initial decade of e-commerce. In addition, strategic challenges facing executives who seek to use the internet as part of their global business strategy are offered.

Keywords: electronic commerce; e-commerce growth; e-commerce business models; history; internet; global business strategy.

DOI: 10.1504/IJBIS.2006.008598

International Journal of Business Information Systems, 2006 Vol.1 No.3, pp.239 - 255

Published online: 10 Jan 2006 *

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