Title: Innovation ecosystem: a trigger for new product development? Exploring the acceptance of a sparkling red wine amongst Spanish small business actors

Authors: Cristina Olarte-Pascual; Gwenaëlle Oruezabala; Yolanda Sierra-Murillo

Addresses: Universidad de La Rioja, Avda. de la Paz, 60, 26006 Logroño, La Rioja, Spain ' IAE – University School of Management, University of Poitiers, 20 rue Guillaume VII Le Troubadour, 86000 Poitiers, France ' Universidad de La Rioja, Avda. de la Paz, 93, 26006 Logroño, La Rioja, Spain

Abstract: This paper contributes to the understanding of the role of innovation ecosystems in the development of new products. A concept test was conducted amongst business actors in the specific context of the Spanish sparkling wine industry, which can be considered a business ecosystem. The contributions are threefold. First, we provide conceptual research linking many of the stakeholder issues involved in a co-innovation process with new product development. Second, we test the relevance of bringing together various small business actors from an ecosystem to jointly develop a breakthrough product. Third, we discuss the benefits of adopting a co-innovation process for the development of an industry and explain the need for an innovative organisational process for using market information.

Keywords: innovation ecosystem; new product development; NPD; product acceptance; small wine business.

DOI: 10.1504/IJESB.2017.085985

International Journal of Entrepreneurship and Small Business, 2017 Vol.32 No.1/2, pp.47 - 63

Received: 06 Jul 2015
Accepted: 08 Mar 2016
Published online: 21 Aug 2017 *

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