Title: Ecological, green marketing and green supply chain problems - fish marketing societies in Tamilnadu coastal areas

Authors: K. Mohamed Jasim; T. Paramasivan

Addresses: Bharathidasan University, Trichy, Tamilnadu, India ' M.R. Governmant Arts College, Mannargudi, Tamilnadu, India

Abstract: Ecological, green marketing and green supply chain problems - fish marketing societies (FMS) in the Tamilnadu coastal areas. The main objective of this research is to analyse the ecological problems for the FMS in the Tamilnadu coastal areas, to determine the green marketing strategies for the FMS in the Tamilnadu coastal areas and to identifying the green supply chain problems for the FMS in the Tamilnadu coastal areas. The nature of the research is descriptive method, and the sample size is 606 respondents from the various locations in the Tamilnadu coastal areas and data collection method used in the research is 'questionnaire method'. Data was analysed by using SPSS 16.0. Findings, suggestions and conclusions were made by keeping an eye on the objectives.

Keywords: ecological; green marketing and green supply chain problems.

DOI: 10.1504/IJBEX.2017.087762

International Journal of Business Excellence, 2017 Vol.13 No.4, pp.546 - 562

Accepted: 28 Mar 2017
Published online: 01 Nov 2017 *

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