Title: Service-dominant logic and service logic - contradictory and/or complementary?

Authors: Hannu Saarijärvi; Pekka Puustinen; Mika Yrjölä; Katariina Mäenpää

Addresses: School of Management, University of Tampere, FI-33014 University of Tampere, Tampere, Finland ' School of Management, University of Tampere, FI-33014 University of Tampere, Tampere, Finland ' School of Management, University of Tampere, FI-33014 University of Tampere, Tampere, Finland ' Lahden Seudun Kuntatekniikka Oy, Kallio-Pietilänkatu 1, FI-15800, Lahti, Finland

Abstract: In the contemporary marketing theoretical discussion there has been a widely established effort to revitalise the concept of service. In this endeavour, conceptual friction between two well-established marketing theoretical logics, namely service-dominant logic (S-D logic) and service logic has emerged. Although these perspectives have been widely debated, there have not been systematic efforts to analyse their conceptual differences. Analysing these differences will aid the further development toward more consistent marketing theory. Thus, this study identifies areas of contradiction and complementarity between S-D logic and service logic.

Keywords: service-dominant logic; S-D logic; service logic; service science; customer-dominant logic; many-to-many marketing; conceptual analysis; contradictory; complementary.

DOI: 10.1504/IJSSCI.2017.088030

International Journal of Services Sciences, 2017 Vol.6 No.1, pp.1 - 25

Received: 07 Oct 2014
Accepted: 24 Jan 2015
Published online: 20 Nov 2017 *