Title: The study on firm acceptance of cloud service introduction from the innovation diffusion theory

Authors: Ming-Kuen Chen; Yen-Ling Lin; Wei-Chih Huang

Addresses: Department of Business Management, National Taipei University of Technology, 1, Sec. 3, Zhongxiao E. Rd., Taipei 10608, Taiwan ' Department of Management, Fo Guang University, No. 160, Linwei Rd., Jiaosi, Yilan County 26247, Taiwan ' Department of Business Management, National Taipei University of Technology, 1, Sec. 3, Zhongxiao E. Rd., Taipei 10608, Taiwan

Abstract: This study combines the technology acceptance model and innovation diffusion theory and probes the acceptance of cloud computing services introduced in firms through the use of pre-decision, in-decision and post-decision stages. Based on this framework, the researcher attempts to identify whether the different stages of cloud service introduction will be influenced by cost, security, service continuity/completeness, perceived usefulness, perceived ease of use and compatibility. This study treats the information technology industry, in which there is an urgent demand for information applications, as the subject. Using a literature review and expert interviews, a questionnaire scale is constructed, and the researcher then conducts a questionnaire survey. According to the research findings, obtained using the process-oriented innovation diffusion theory and the technology acceptance model, cloud service cost, security and service continuity/completeness will influence the stages of cloud service introduction in the information technology industry.

Keywords: cloud service; technology acceptance model; TAM; innovation diffusion theory; IDT; decision making.

DOI: 10.1504/IJASS.2017.088905

International Journal of Applied Systemic Studies, 2017 Vol.7 No.1/2/3, pp.117 - 137

Received: 10 Oct 2016
Accepted: 03 Mar 2017
Published online: 02 Jan 2018 *

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