Title: Persuasive technology in online social networks: a systematic literature review

Authors: Pedro Henrique B. Ruas; Ana Maria Pereira Cardoso; Cristiane Neri Nobre

Addresses: Department of Computer Science, Pontifical Catholic University of Minas Gerais, Belo Horizonte, MG, Brazil ' Master in Information Systems and Knowledge Management, FUMEC University, Belo Horizonte, MG, Brazil ' Department of Computer Science, Pontifical Catholic University of Minas Gerais, Belo Horizonte, MG, Brazil

Abstract: Several taxonomies have been proposed in recent decades to conceptualise persuasive strategies to modify the behaviour and/or attitudes of users through interactive computer products. This article presents a systematic literature review that describes the present scenario of persuasive technologies, and which of these principles are found in the social network environment. For the success of a social network, its users must adopt specific behaviours and, to ensure that they do, the application of persuasive strategies becomes indispensable. Some of the articles found in this systematic review show how online social networks have implemented and used persuasive principles to modify the behaviour of its users.

Keywords: Facebook; persuasive technology; social networks; systematic literature review; SLR.

DOI: 10.1504/IJWBC.2017.089351

International Journal of Web Based Communities, 2017 Vol.13 No.4, pp.404 - 424

Accepted: 24 Jul 2017
Published online: 19 Jan 2018 *

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