Title: Sustainable development and green tourism: new practices for excellence in the digital era

Authors: Rosa Misso; Zacharoula Andreopoulou; Gian Paolo Cesaretti; Safwat Shakir Hanna; Ioakeim Tzoulis

Addresses: Department of Economic and Law Studies, University of Naples 'Parthenope', Generale Parisi Street, 13, 80132 Naples, Italy ' Department of Forestry and Natural Environment, Aristotle University of Thessaloniki, P. Box 247, 54124 Thessaloniki, Greece ' Simone Cesaretti Foundation, via Casaraia n. 12, 80049 Somma Vesuviana (NA), Italy ' Prairie View A&M University, The Texas A&M University System, USA ' Department of Forestry and Natural Environment, Aristotle University of Thessaloniki, P. Box 247, 54124 Thessaloniki, Greece

Abstract: Sustainable development is a questioned philosophy, with theories shaped by people's and organisations' different worldviews, which in turn affect how issues are formulated and actions proposed. It is generally offered as the connection between environment, society and economy, which are considered of as discrete although associated units. The current use of sustainable development is presented, the encouraging of ICT involvement towards sustainable development from the EU and more importantly the emphasis on economic sustainable development, which is a very important issue in society today. They are interrelated, with the economy dependent on society and the environment whereas social presence and humanity are dependent on to the environment. Next we will present green sustainable tourism, which includes some principles and policy prescriptions, in order to have development and environmental protection simultaneously. Next we deliver some definitions of sustainable development, (eco)systems perspective, green marketing, etc. Furthermore, we present sustainable tourism, green tourism in other words and how fundamental it is in maintaining and improving EU position in world tourism. Finally, we deliver digital practices of innovative ICT systems and network tools, which in general improve the relationship between marketers and clients.

Keywords: sustainable development; green tourism; information and communication technology; ICT; green marketing; digital practices.

DOI: 10.1504/JIBED.2018.090035

Journal for International Business and Entrepreneurship Development, 2018 Vol.11 No.1, pp.65 - 74

Received: 31 Aug 2016
Accepted: 28 Sep 2016
Published online: 27 Feb 2018 *

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