Title: It's getting better all the time (can't get no worse): the why, how and when of environmental entrepreneurship

Authors: Jeffrey G. York

Addresses: Leeds School of Business, University of Colorado at Boulder, USA

Abstract: In this essay, I discuss the current boundaries and potential promise of environmental entrepreneurship research. I argue that environmental entrepreneurship provides a unique lens to study how to effectively address human-induced climate change. However, for such studies to be effective, we need to understand: 1) why some individuals choose to pursue environmental entrepreneurship; 2) how organisations pursue integrated economic and ecological goals; 3) when does such action have a significant impact. I propose these three questions provide an agenda for understanding the simultaneous pursuit of economic and ecological benefits through the creation of new products, services, and markets.

Keywords: environmental entrepreneurship; climate change; sustainable entrepreneurship; sustainability; global warming.

DOI: 10.1504/IJEV.2018.090981

International Journal of Entrepreneurial Venturing, 2018 Vol.10 No.1, pp.17 - 31

Received: 10 Jul 2017
Accepted: 10 Jul 2017
Published online: 05 Apr 2018 *

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