Title: Effect of new service modes was introduced to banking industry: a comparative analysis of internet and mobile banking

Authors: Yi-Hsien Wang; Kuang-Husn Shih; Hsin Hui Yeh

Addresses: Department of Banking and Finance, Chinese Culture University, No.55, Huagang Rd., Shilin Dist., Taipei City 111, Taiwan ' Graduate School of Financial Management, CTBC Financial Management College, No.600, Sec. 3, Taijiang Blvd., Annan Dist., Tainan City 709, Taiwan ' Graduate Institute of International Business Administration, Chinese Culture University, No.55, Huagang Rd., Shilin Dist., Taipei City 111, Taiwan

Abstract: With the increasing advancements of mobile communication technologies, the modern service business mode has gradually developed into a service form differ from the previous form. Following new service modes were introduced to the banking industry, the transaction security and planning design of service projects as the most important factors. Whether market investors hold a positive attitude towards the introduction of new mobile financial service modes to the banking industry is an issue worth exploring. Empirical results show the market's response to financial enterprises' introduction of new service modes and provide future investors with reference for different dimensions when introducing new information services.

Keywords: event study; information effect; mobile banking; new service modes.

DOI: 10.1504/IJMC.2018.091384

International Journal of Mobile Communications, 2018 Vol.16 No.3, pp.328 - 340

Received: 16 Aug 2016
Accepted: 25 Jan 2017
Published online: 30 Apr 2018 *

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