Title: A case study of Apple v. Samsung and how big data analytics might have changed the outcome

Authors: Chloé Salome Margulis; Brian J. Galli

Addresses: School of Computer Science, Innovation, and Management Engineering, Long Island University, Brookville, New York, USA ' School of Computer Science, Innovation, and Management Engineering, Long Island University, Brookville, New York, USA

Abstract: In today's rapidly advancing society, big data analytics is increasingly adopted to enhance business functions. Some industries, however, are more reluctant to adopt this new technology, namely the legal industry. The legal industry would benefit from big data analytics in the form of preventing lawsuits from occurring and predicting the outcome of cases. This study presents an analysis of the infamous and ongoing Apple v. Samsung case. It then suggests and concludes that a link can be made between litigation strategies and big data analytics, specifically by presenting a hypothetical application of big data analytics to Apple v. Samsung.

Keywords: Apple v. Samsung; patent litigation; big data; predictive analytics; litigation; smartphone technology.

DOI: 10.1504/IJQRS.2018.091544

International Journal of Qualitative Research in Services, 2018 Vol.3 No.1, pp.21 - 35

Received: 10 Jun 2017
Accepted: 29 Sep 2017
Published online: 04 May 2018 *