Title: The role of FDA enforcement in misleading product labelling claims in hospitality

Authors: Gina Marano; Tony L. Henthorne

Addresses: William F. Harrah College of Hospitality, University of Nevada, Las Vegas, 4505 S. Maryland Parkway, Las Vegas, NV 89154, USA ' William F. Harrah College of Hospitality, University of Nevada, Las Vegas, 4505 S. Maryland Parkway, Las Vegas, NV 89154, USA

Abstract: Chronic diseases are the leading concerns to public health in the USA. These diseases include preventable conditions such as: heart disease, diabetes, and obesity (CDC, 2017). Consumers are increasingly turning to 'healthy' food options in an attempt to do their part to fight this increasingly important issue. Food manufacturers have responded by providing ever-greater numbers of foods labelled at 'wholesome' or 'natural'. But are these foods really what they are touted to be? The Food and Drug Administration (FDA) is the US agency tasked with protecting consumers and overseeing food labelling. This paper looks at the monumental task facing this agency and the issues and constraints that hamper their ability to fully fulfil their mandate.

Keywords: Food and Drug Administration; FDA; Federal Trade Commission; FTC; misleading advertising; false advertising; product labelling; food safety; food labelling.

DOI: 10.1504/IJQRS.2018.091561

International Journal of Qualitative Research in Services, 2018 Vol.3 No.1, pp.59 - 69

Received: 08 Jun 2017
Accepted: 14 Dec 2017
Published online: 04 May 2018 *