Title: A critical review analysis about the movie Ratatouille and its impact on culinary tourism

Authors: D.P. Sudhagar

Addresses: School of Professional Studies, Garden City University, Bangalore-49, India

Abstract: The aim of the present exploratory research is to critically analyse the reviews provided by the viewers about the movie Ratatouille and its impact on culinary tourism. The movie Ratatouille was an US computer-animated comedy film. The film created several feelings on the minds of the viewers. The feelings such as the desire to try the famous preparation 'Ratatouille' and an inspiration to cook. Theory of planned behaviour (TPB) was developed by Icek Ajzen (1988, 1991). The theory predicts the intention/behaviour of the people. Based on TPB framework, convenience sampling was adopted to collect reviews about the movie Ratatouille. The collected reviews were systematically coded. The findings of the study indicate that the movie Ratatouille predominately created positive impression in the viewer's minds.

Keywords: culinary tourism; movie marketing; destination; food; consumer; review; leisure; tourism marketing.

DOI: 10.1504/IJQRS.2018.091564

International Journal of Qualitative Research in Services, 2018 Vol.3 No.1, pp.70 - 76

Received: 17 Aug 2017
Accepted: 16 Dec 2017
Published online: 04 May 2018 *