Title: Relative importance of design parameters: a study of selected Indian organisations

Authors: Amit Kundu; Arabinda Bhattacharya

Addresses: School of Management Studies, Techno India, EM 4/1, Sector V, Salt Lake, Kolkata 700-091, India ' Department of Business Management, University of Calcutta, 1, Reformatory Street, Kolkata 700-027, India

Abstract: The central problem is to design the organisations for superior performance on the basis of redesign mechanisms such as uncertainty, differentiation and integration. In the backdrop of the ongoing economic liberalisation in India, the specified sector that includes chemical; petro-chemical process industry; agricultural related industry; processed food industry; bio-chemical related industry was undertaken for research. The objective of the present study is to estimate the relative importance of uncertainty, differentiation and integration and also of their different levels, indicating the design specificity of the groups. On the basis of the data, three groups have been identified. Relative importance of design parameters and also that of their levels have been estimated for each of the group. Three groups face the business environment in different ways. So, those three groups have to formulate the three redesign strategies in different ways for superior performance.

Keywords: organisation design; uncertainty reduction; differentiation; integration; performance; chemical sector; India; flexible; dynamic; rigid; conjoint analysis.

DOI: 10.1504/IJEIM.2018.091766

International Journal of Entrepreneurship and Innovation Management, 2018 Vol.22 No.3, pp.191 - 205

Received: 01 Mar 2016
Accepted: 01 Apr 2016
Published online: 16 May 2018 *

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