Title: Swachh Bharat Abhiyan in Indian corporate sector: presence, predictors and practices

Authors: Divya Verma Gakhar; Deepti Prakash

Addresses: University School of Management Studies, Guru Gobind Singh Indraprastha University, New Delhi, India ' University School of Management Studies, Guru Gobind Singh Indraprastha University, New Delhi, India

Abstract: Swachh Bharat Abhiyan (SBA) is a national campaign by the Government of India, to clean cities and towns, roads and infrastructure of the country. The government is encouraging the corporate sector to participate in this endeavour. In the present study, we attempt to identify the presence of SBA amongst sample companies of SENSEX and the practices they are carrying out. The objective of the study was to identify the predictors of SBA in India. For this logistic regression was applied on 17 financial and organisational variables. The results of the study show that organisation culture and price earring ratio are important factors that determine company's involvement in SBA.

Keywords: Swachh Bharat Abhiyan; corporate social responsibility; corporate governance; practices; corporate characteristics; logistic regression; Indian corporate sector; organisation culture; training; price earning ratio; market capitalisation.

DOI: 10.1504/IJICBM.2018.092122

International Journal of Indian Culture and Business Management, 2018 Vol.16 No.4, pp.400 - 415

Received: 02 Mar 2016
Accepted: 18 Feb 2017
Published online: 04 Jun 2018 *

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