Title: Does perceived travel risk influence tourist's revisit intention?

Authors: Arun Kumar Kaushik; Diganta Chakrabarti

Addresses: Indian Institute of Management, Amritsar, Punjab Institute of Technology Building, Inside Government Polytechnic Campus, Polytechnic Road, Amritsar 143105, Punjab, India ' FLAME University Pune, Gate No. 1270, Lavale, Off Pune-Bangalore Highway, Pune 412115, Maharashtra, India

Abstract: The tourism industry of any country is strongly impacted by domestic as well as external events or issues, such as natural calamity, diplomatic relations, political conflicts, disease outbreaks, environmental issues, and economic crisis. In developing countries where tourism is one of the major sources of national income, these events or issues can seriously affect the industry. Despite the significance of perceived travel risk, few studies addressed its influence on revisit intentions of tourists. The present study offers new insights by investigating the effects of perceived travel risks on revisiting intentions of the 374 tourists visiting Uttarakhand, India. This study was conducted during July 2013 to September 2013, just after Kedarnath incident - a major natural disaster. Data were gathered from tourists through a survey instrument. Following analysis of data, multiple risk dimensions seriously affecting revisit intentions of tourists were identified. Important managerial implications concerning the management of risk perceptions were discussed.

Keywords: perceived risks; revisit intentions; tourism industry.

DOI: 10.1504/IJBEX.2018.092575

International Journal of Business Excellence, 2018 Vol.15 No.3, pp.352 - 371

Received: 17 Aug 2016
Accepted: 07 Mar 2017
Published online: 25 Jun 2018 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article