Title: Investigating the dynamics of the m-commerce value system: a comparative viewpoint

Authors: Ofir Turel, Yufei Yuan

Addresses: DeGroote School of Business, McMaster University, 1280 Main St. West, Hamilton, Ontario L8S 4M4, Canada. ' DeGroote School of Business, McMaster University, 1280 Main St. West, Hamilton, Ontario L8S 4M4, Canada

Abstract: In order to foster the acceptance of m-commerce services, it is vital to understand the intra-industry interactions and dynamics. While previous studies utilised mainly individual-level perceptions and social influence models to explain the growth of m-commerce, this study offers a strategic viewpoint that may partially account for the slow diffusion of m-commerce services. Analytic induction is applied and a value system analysis is used to identify the differences in the dynamics of the e-commerce and m-commerce industries, and detect plausible key structural barriers to m-commerce diffusion.

Keywords: mobile commerce; m-commerce; mobile business; m-business; value chain; value system; industry dynamics; diffusion; mobile communications.

DOI: 10.1504/IJMC.2006.009258

International Journal of Mobile Communications, 2006 Vol.4 No.5, pp.532 - 557

Published online: 14 Mar 2006 *

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