Title: Economic value added and ecology value added as a measure for disaster preparedness linked to corporate social responsibility: Japan as a test-bed bridging Asia and North America

Authors: Salil K. Sen; Junya Pookayaporn

Addresses: Water.Waste.Energy_Ownership for Sustainability, Khon Kaen Business School; Faculty of Business Administration and Accountancy, Khon Kaen University, 123 Mittapap Road, Nai-Muang, Khon Kaen 40002, Thailand ' University Social Responsibility (USR), 2410/2 Phaholyothin Road, Jatujak, Bangkok 10900, Thailand

Abstract: Japan's disaster preparedness drill at the Hokkaido Electric Power Plant at Tomari to be resilient to possible 3.4 meters tsunami test-beds the inter-linkage of disaster preparedness and corporate social responsibility. Vibrant Asia and re-focused North America (new leadership in the USA) prepares for shared value-based global supply chains, amidst the threat of disaster disruptions and environmental sustainability challenges. This paper posits Economic Value Added (EconVA) and Ecology Value Added (EcoVA) to objectively structure disaster preparedness. Research gap exists in the disaster preparedness domain as a sustainability measure for corporate social responsibility. This paper draws on recent literature including the Hyogo Framework for Action 2005-2015 and Sendai Framework for Disaster Rick Reduction 2015-2030 to configure the following research propositions: a) can the linkage of EVA and Eco-VA be embedded into organisation's CSR agenda to create competitiveness through savings through disaster preparedness with focus on Japan?; b) could the disaster preparedness linked CSR measure be unified for Asia and North America through a comprehensible visual metric (dash-board) evolved with Japan? Ordinal regression analysis were performed with EcoVA parameters: i) water; ii) waste; iii) energy and EconVA attributes: a) cost of capital; b) return on assets; c) operating assets, with dependent variables of CSR and disaster preparedness. Significance of 0.012 justifies the research propositions.

Keywords: economic value added; ecology value added; EcoVA; CSR-linked disaster preparedness; scope Japan-North America-Asia; ordinal regression.

DOI: 10.1504/IJBEM.2018.092970

International Journal of Business and Emerging Markets, 2018 Vol.10 No.3, pp.304 - 317

Received: 06 Jun 2016
Accepted: 22 Dec 2016
Published online: 04 Jul 2018 *

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