Title: Photography as visual learning tool in entrepreneurial education

Authors: Marina Dabić; Barbara Unković; Ivan Novak

Addresses: Faculty of Economics and Business, University of Zagreb, J.F. Kennedy Square 6, 10000 Zagreb, Croatia; Nottingham Business School, Nottingham Trent University, Burton street, Nottingham NG1 4BU, UK ' Jurja Dobrila University of Pula, Science and Research Office, Zagrebacka 30, 52100 Pula, Croatia ' Faculty of Economics and Business, University of Zagreb, J.F. Kennedy Square 6, 10000 Zagreb, Croatia

Abstract: We live in an age of pervasive visual imagery all around us there are arguments that a more focused toward visually oriented educational system is needed which should build pathways on 'visual literacy'. By analysing, interpreting and debating the content of photographs the theoretical or conceptual development is facilitated. The visual learning tool presents a starting point for further research on visual tools and their impact on the subsequent performance of students in non-business and business entrepreneurship courses. The tool tailors professional settings that require high visual decoding skill and visual information acquisition and encourages higher education system to produce multiliterate graduates able to get along in the volatile global environment.

Keywords: entrepreneurial education; photography; visual tools.

DOI: 10.1504/IJESB.2018.093600

International Journal of Entrepreneurship and Small Business, 2018 Vol.34 No.4, pp.445 - 459

Received: 20 May 2017
Accepted: 21 May 2017
Published online: 30 Jul 2018 *

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