Title: A comparative study to examine the socio-economic characteristics of broadband adopters and non-adopters

Authors: Jyoti Choudrie, Yogesh Kumar Dwivedi

Addresses: School of Business and Economics, Swansea University, Singleton Park, Swansea SA2 8PP, UK. ' School of Information Systems, Computing and Mathematics, St. Johns Building, Brunel University, Uxbridge, Middlesex UB8 3PH, UK

Abstract: The aim of this study was to examine the socio-economic characteristics of broadband adopters and non-adopters in the UK. This study confirms the findings obtained from a previous study that examined the sociodemographic attributes of the household consumers of broadband technologies in local vicinity, the London Borough of Hillingdon. The findings of this survey support the view that the socio-economic characteristics such as age, gender, education, income and occupation have an imperative role in explaining the adoption of broadband in the household. A brief discussion on the implications and contributions is also provided in the conclusion of the paper.

Keywords: broadband consumers; adopters; non-adopters; household consumers; socio-economic characteristics; comparative study; broadband adoption; UK; United Kingdom; e-government services; electronic government.

DOI: 10.1504/EG.2006.009599

Electronic Government, an International Journal, 2006 Vol.3 No.3, pp.272 - 288

Published online: 02 May 2006 *

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