Title: The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model

Authors: Dk. Thilina; Nisal Gunawardane

Addresses: Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka ' Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka

Abstract: Electric cars will be the future of the transportation industry as it records a significant market penetration including Sri Lanka. The purchasing mechanism that drives customers to make purchasing decisions is a critical notion to investigate since it engages many connected factors. Accordingly, this study reviews how perceived risk factor influences purchase intention referring to electric vehicles in Sri Lanka. The review is based on the theoretical rationale and supportive empirical findings. A descriptive statistical review is presented to signify why Sri Lanka is considered as a context to be examined whilst empirical evidences are presented to support the arguments. The paper concludes with research propositions to examine how perceived risk influences the purchasing mechanism of electric vehicles whilst buying intention is referred to as a main notion within.

Keywords: electric vehicles; consumer buying behaviour; perceived risk; purchase intention; Sri Lanka; technology acceptance model; extended TAM; consumer risk; AFV.

DOI: 10.1504/IJEHV.2019.098717

International Journal of Electric and Hybrid Vehicles, 2019 Vol.11 No.1, pp.73 - 84

Received: 05 Jul 2018
Accepted: 30 Sep 2018
Published online: 01 Apr 2019 *

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