Title: Social media security and privacy protection concerning youths. 'How to be safe, secure and social'

Authors: Ajith Sundaram; P. Radha

Addresses: Anna University, Sarder Patel Road, Old Highways Building, Guindy, Chennai 600-025, India; Rajagiri Business School, Cochin, Kerala, India ' Department of Management Studies, SNT Global Academy of Management Studies and Technology, Chettipalayam Pirivu, Madukkarai, Coimbatore, India

Abstract: In this paper, the concept of privacy and security in social media or social networking will be discussed. Today, people have become much reliable on social media to share their personal information and multimedia content with relatives, friends and other online users. Users are not completely aware of who has access to their private information. This study provides insight into the impact of the various risk factors involved in social media like phishing, profile squatting, image tagging, spamming, cross profiling, etc. there by highlighting the best practices one can employ to protect their online privacy. This study will help the readers to understand the privacy and security issues involved in social media which can be taken by both users and social network organisations to help improve security and privacy.

Keywords: social networking; privacy; social media affinity; perceived risks; communication; security.

DOI: 10.1504/IJBIR.2019.098761

International Journal of Business Innovation and Research, 2019 Vol.18 No.4, pp.453 - 471

Received: 04 Sep 2017
Accepted: 09 Jan 2018
Published online: 02 Apr 2019 *

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