Title: Affective images of the top rails in China traditional rosewood chairs

Authors: Min Ren; Wei He

Addresses: Zhongshan Institute, University of Electronic Science and Technology of China, China ' Zhongshan Institute, University of Electronic Science and Technology of China, China

Abstract: In order to adapt to the developing personalised customisation market, product designs should consider the changed affective images of products in the current customer mind. Kansei engineering is an effective method to analysis and setup affective images of products. Rosewood furniture is the typical representative of China traditional culture. But with the change of time, its affective images in people's mind have changed and so its affective word space and images is a valuable research subject for modern furniture designers. Taking the top rails in China traditional rosewood chairs as the research subject, this paper setup the affective word semantic space of the top rails using questionnaire survey, semantic differential method and principal component analysis method, studied their affective word semantic images and tried to apply these traditional design elements in modern chair design according to their different affective images.

Keywords: kansei engineering; clustering; principal component analysis; PCA; rosewood furniture; China.

DOI: 10.1504/IJART.2019.098853

International Journal of Arts and Technology, 2019 Vol.11 No.2, pp.192 - 218

Received: 13 Jun 2018
Accepted: 18 Sep 2018
Published online: 04 Apr 2019 *

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