Title: The cauliflower dilemma!

Authors: Gaurav Gupta; Vikas Kumar; Mandakini Paruthi; Priyam Mendiratta

Addresses: School of Business Studies, Sharda University, 32-34 Knowledge Park-III, Greater Noida – 201306, UP, India ' School of Business Studies, Sharda University, 32-34 Knowledge Park-III, Greater Noida – 201306, UP, India ' University School of Financial Studies, Guru Nanak Dev University, Amritsar – 143005, Punjab, India ' School of Business Studies, Sharda University, 32-34 Knowledge Park-III, Greater Noida – 201306, UP, India

Abstract: The present case shows the plight of small farmers during demonetisation drive in India. This unprecedented move by the Government of India has led the entire economy in a state of sudden shock and small farmers found themselves, very much helpless and confused. The case visits the production cycle of cauliflower from the perspective of a small farmer and traverses the complete journey of money borrowing for different phases of agricultural production. Options available to the farmers have been described with a comparative perspective. Both the formal and informal aspects of agricultural business have been presented in a typical Indian scenario with relevant stakeholders. The case presents a very practical perspective of small farmers in India, hence ideal for understanding this most significant activity of Indian activity.

Keywords: demonetisation; vegetable production; agricultural loan; Pradhan Mantri Jan DhanYojna.

DOI: 10.1504/IJICBM.2019.099283

International Journal of Indian Culture and Business Management, 2019 Vol.18 No.3, pp.291 - 297

Received: 03 Jun 2018
Accepted: 15 Aug 2018
Published online: 24 Apr 2019 *

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