Login
Help
Sitemap
Home
For Authors
For Librarians
Orders
Inderscience
Online
News
International Journal of Electronic Marketing and Retailing
Published issues
2024 Vol.15 No.3
International Journal of Electronic Marketing and Retailing
2024 Vol.15 No.3
Pages
Title and author(s)
261-287
Understanding loyalty towards Facebook and the mediating role of trust: an expectation confirmation theory perspective
Sunil Hazari
DOI
:
10.1504/IJEMR.2024.138297
288-307
The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study
Manijeh Bahrainizad
DOI
:
10.1504/IJEMR.2024.138296
308-329
I like, I don't like, I don't know: consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin; Lennora Putit; Amily Fikry
DOI
:
10.1504/IJEMR.2024.138300
330-349
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value
Vipul Patel; Pradeep Kautish; Naresh K. Patel
DOI
:
10.1504/IJEMR.2024.138299
350-369
The influence of the web-based factors on women's online purchase decision of cosmetic products
Rand Al-dmour; Sameh Kamal; Hani Al-dmour; Ra'ed Masadeh; Raghda Alfaouri
DOI
:
10.1504/IJEMR.2024.138298
370-392
Who influences the influencer - a network analytical study of an influencer's peer-based importance
Jens K. Perret
DOI
:
10.1504/IJEMR.2024.138301
Sign up for new issue alerts
Subscribe/buy articles/issues
View sample articles
Copyright and author entitlement
Forthcoming articles
Journal information in easy print format (PDF)
Publishing with Inderscience: ethical statement
Recommend to a librarian (PDF)
Feedback to Editor
Get permission to reproduce content
Find related journals
Keep up-to-date
Our Blog
Follow us on Twitter
Visit us on Facebook
Our Newsletter
(
subscribe for free
)
RSS Feeds
New issue alerts
Inderscience is a member of publishing organisations including:
Return to top