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The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Luis Hernan Contreras Pinochet; Evandro Luiz Lopes; Priscila Graziele Araujo; Ricardo Luiz Pereira Bueno
International Journal of Electronic Marketing and Retailing (IJEMR), 2019 Vol.10 No.3, pp.209 - 229
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