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The Colombian electronic consumer: analysis of the leading factors of e-commerce use
Javier A. Sánchez-Torres; Francisco Javier Arroyo-Cañada; Sandra Patricia Rojas-Berrio; Oscar Javier Robayo-Pinzón; Winston Fontalvo-Cerpa
International Journal of Electronic Marketing and Retailing (IJEMR), 2019 Vol.10 No.3, pp.283 - 308
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