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Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention
Ismail Erkan; Abdulaziz Elwalda; Mushfiqur Rahman; Seden Doğan; Sinan Nardali
International Journal of Internet Marketing and Advertising (IJIMA), 2019 Vol.13 No.3, pp.218 - 234
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