Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory
Faheem Gul Gilal; Jian Zhang; Rukhsana Gul Gilal; Naeem Gul Gilal
European Journal of International Management (EJIM), 2020 Vol.14 No.1, pp.1 - 27
1 + 2 =

Thank you for your feedback.

Return to top