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The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; Nguyen Phuc Nguyen
International Journal of Electronic Customer Relationship Management (IJECRM), 2019 Vol.12 No.2, pp.143 - 166
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