Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Will direct comparative advertising works for a leading brand? A study of the honey market
R.K. Srivastava
International Journal of Comparative Management (IJCM), 2020 Vol.3 No.1/2, pp.125 - 141
11 + 4 =

Thank you for your feedback.

Return to top