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Customer-based cold chain equity: the application of customer-based brand equity on the food cold chain
Viput Ongsakul; Piya Ngamcharoenmongkol; Warat Kaewpijit; Boonyawat Soonsiripanichkul
Journal for Global Business Advancement (JGBA), 2019 Vol.12 No.5, pp.648 - 669
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