Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review
Ana Reyes-Menendez; Jose Ramon Saura; Pedro Palos-Sanchez
International Journal of Electronic Marketing and Retailing (IJEMR), 2020 Vol.11 No.3, pp.259 - 277
7 + 7 =

Thank you for your feedback.

Return to top