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The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables
Najeeb Ullah Shah; Rajni Selvaraj; Nik Mohd Hazrul Nik Hashim; Nor Asiah Omar; Arawati Agus
Middle East Journal of Management (MEJM), 2020 Vol.7 No.5, pp.471 - 491
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