Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Perceived fan associations with MLB teams: bask inspite of reflected failure versus cut off reflected success
DongHun Lee; Michael Cottingham; Shannon Powers; Leeseob Maeng
International Journal of Sport Management and Marketing (IJSMM), 2020 Vol.20 No.1/2, pp.9 - 28
16 + 5 =

Thank you for your feedback.