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Credibility to attract, trust to stay: the mediating role of trust in improving brand congruence in sports services
Mario Alguacil; María Huertas González-Serrano; Ana María Gómez-Tafalla; Rómulo Jacobo González-García; Sergio Aguado-Berenguer
European Journal of International Management (EJIM), 2021 Vol.15 No.2/3, pp.231 - 246
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