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The effect of an online live streaming quiz on the continuous use of mobile e-commerce platforms: an expectation confirmation model perspective
Chung-Lun Wei; Mei-Ru Lin; Kuan-Yi Liao; Pin-Xuan Huang; Ching Wang; Li-Qi Lin
International Journal of Electronic Customer Relationship Management (IJECRM), 2020 Vol.12 No.4, pp.291 - 308
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