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Towards a new framework for mapping service brand avoidance: the moderating effect of gender and generation cohorts
Faheem Gul Gilal; Amjad Ali Memon; Rukhsana Gul Gilal; Naeem Gul Gilal; Ahsan Ali Memon
International Journal of Information Systems and Change Management (IJISCM), 2020 Vol.12 No.2, pp.119 - 145
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