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Article Title

A conceptual framework to integrate new product development and supply chain management with organisational business flow in an extended environment

Authors

Rabiya Zubair; Syed Mehmood Hasan; Muhammad Wasif; Sharfuddin Ahmed Khan

Journal

International Journal of Business Performance and Supply Chain Modelling (IJBPSCM), 2021 Vol.12 No.2, pp.129 - 146

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