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The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness
Rajat Subhra Chatterjee; Linda Seduram; Tan Sin Kwang; Chay Yau Choon; Abdullah Al Mamun
International Journal of Internet Marketing and Advertising (IJIMA), 2021 Vol.15 No.5/6, pp.593 - 614
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