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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Budhi Haryanto; Joseph Aditya Pandu Gunawan; Rakotoarisoa Maminirina Fenitra; Ansar Abbas
International Journal of Business Performance and Supply Chain Modelling (IJBPSCM), 2022 Vol.13 No.1, pp.89 - 108
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